Hello, my name is Emmalee (pronounced like one word, spelled like two). I’m a Californian now living and working in New York City at The Hatch Agency as a Director.
Photo credit: Adly Elewa
Wanna say hi?
Email me here.
The long version of my life story…
I started as Hatch's first intern in January 2012, working out of my boss' kitchen in San Francisco. Today I'm part of the agency leadership team and am helping establish and grow our New York office. It's been a wild ride, working in industries ranging from consumer software and hardware to enterprise and blockchain tech. I still learn something new every day.
Here's a snapshot of what I'm focused on these days:
STRATEGIC PLANNING & PROJECT MANAGEMENT
Whether it’s quarterly or annual planning, a company or product launch, funding news, partnership announcements, or broader thought leadership, I work closely with my clients to create and execute the strategy to make the right impact and meet their goals.
MEDIA RELATIONS
I keep a pulse on what media care about and pride myself on making the right match between my clients’ stories and the right reporters. From short-turn trendjacking to year-long shepherding, I’ve successfully placed coverage with the media that matters to my clients, including Bloomberg, CNN, CNBC, Entrepreneur, Fortune, LA Times, NBC News, TechCrunch, WIRED and more.
CONTENT DEVELOPMENT
I put words in other people’s mouths, including tweets, talking points, and bylines. My favorite part is distilling complex content into messaging and soundbites that even your mom can understand.
ACCOUNT AND TEAM MANAGEMENT
Everything I do is supported by my teams, and that’s why I make management and mentorship a priority. This includes everything from recruiting to training to reviews, and of course timely, direct feedback on the day-to-day work.
Client budgets, new business, and agency management all comes with the territory, too.